Kit Crawford, Co-Owner and Co-Chief Visionary Officer, Clif Bar & Company

From the moment that we first stepped foot in Twin Falls, we felt an immediate connection with the city’s people, natural surroundings and community. Today we’re extending the Clif Bar family to Twin Falls and are thrilled to be joining this remarkable community…I also want to tell you that Twin Falls is a very special place.  One of the things we talked about when we went home after visiting Twin Falls was…we all looked at each other and said, ‘You know, we could live there’…By saying those words, we kind of envisioned our company here.