And then somebody here (Twin Falls) grows up, goes to high school and college and university or whatever (and says) ‘Why do I have to go to (an)other place? Twin Falls is cool enough.’ There’s enough innovation happening here, there’s enough opportunity here, why do you have to go anywhere?
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Building the largest yogurt manufacturing plant in the world and expanding it three years later is a really proud moment for us and an example of how right it was to pick Idaho as our second home.
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We’re welcoming all entrepreneurs, all across Idaho. And I’m hoping that this will be a good educational center for our kids, especially our elementary school kids, high school kids….We want an innovation mindset to come (to Twin Falls). I think what’s going to happen is this place is going to be like a Silicon Valley for food and innovation…These entrepreneurs start making Idaho, especially Twin Falls, (the) Magic Valley, as home. I think we have everything they need.