And then somebody here (Twin Falls) grows up, goes to high school and college and university or whatever (and says) ‘Why do I have to go to (an)other place? Twin Falls is cool enough.’ There’s enough innovation happening here, there’s enough opportunity here, why do you have to go anywhere?
Building the largest yogurt manufacturing plant in the world and expanding it three years later is a really proud moment for us and an example of how right it was to pick Idaho as our second home.
We’re welcoming all entrepreneurs, all across Idaho. And I’m hoping that this will be a good educational center for our kids, especially our elementary school kids, high school kids….We want an innovation mindset to come (to Twin Falls). I think what’s going to happen is this place is going to be like a Silicon Valley for food and innovation…These entrepreneurs start making Idaho, especially Twin Falls, (the) Magic Valley, as home. I think we have everything they need.