Addison Avenue: A History Worth Repeating 

Decades before tweens began twisting and twerking on TikTok, America had another addiction: the open road.   The Rise of the Motor Hotel  After World War II, the country rode a wave of optimism as families piled into wood-paneled Chryslers, white-wheeled Lincolns and...

HMI: Environmentally Uncompromised 

Maybe you’re considering a move to Twin Falls, Idaho, because of its established transportation infrastructure and access to national and international markets. Or perhaps you’re drawn to a welcoming community surrounded by kayaking, backpacking, hiking...

Cavalli Corp: The Refugee Family Making Safety Look Good  

 The year 2020 has brought countless unexpected events to society’s front door. From wars to wildfires, earthquakes to public health, and protests to murder hornets, each new scenario raises the same underlying concern for the general public: safety.   Safety with...

Mason’s Trophies: A Blue Ribbon Business

The impact of the small business community in Twin Falls is vast, yet almost imperceptible at times. Mom-and-pop shops buzz behind the scenes of every business meeting, every annual event, and every local adventure, keeping the small-town culture afloat.   Take Red...

Painted Bloom Farm

Andrea Baird’s life changed in October 2018 when her husband was in a tragic accident on their farm, leaving her a widow at age 49. Since then, she’s continued to seek wholeness and healing through her garden that has now become a community destination.   Painted...

Idaho’s Dairy Industry, Powered by the Magic Valley

If you think golden-brown potatoes are still Idaho’s number one commodity, think again. Although spuds are still an option for decorative license plates, they’ve taken a backseat to a product that has exceeded the annual revenue of spud sales since 1997: dairy.   ...