Plant Therapy: Making an Essential Impact

Oil plays a key role in economic growth throughout the world. That statement rings true in Twin Falls, Idaho, but it may not be for the type of oil you think. Founded in Twin Falls in 2011, Plant Therapy is a leading supplier of high-quality essential oils and...

Henningsen Cold Storage Co.: Putting the Magic Valley on Ice

 If you think weather predictions of frost and snow are a good thing, Henningsen Cold Storage in Twin Falls, Idaho, may have a job for you. Henningsen History Now a fifth-generation cold storage company, Henningsen began nearly 100 years ago when Waldemar Henningsen,...

Hwy 30 Music Fest: The World’s Largest Family Reunion

The Highwayman If you call Gordy Schroeder on his cell phone, you’ll hear the rough voice of Willie Nelson striding up and down the chords of “Highwayman.” Ringback tones are few and far between these days, but it’s fitting that the founder of the Hwy 30 Music Fest...