Mason’s Trophies: A Blue Ribbon Business

The impact of the small business community in Twin Falls is vast, yet almost imperceptible at times. Mom-and-pop shops buzz behind the scenes of every business meeting, every annual event, and every local adventure, keeping the small-town culture afloat.   Take Red...

Painted Bloom Farm

Andrea Baird’s life changed in October 2018 when her husband was in a tragic accident on their farm, leaving her a widow at age 49. Since then, she’s continued to seek wholeness and healing through her garden that has now become a community destination.   Painted...

Idaho’s Dairy Industry, Powered by the Magic Valley

If you think golden-brown potatoes are still Idaho’s number one commodity, think again. Although spuds are still an option for decorative license plates, they’ve taken a backseat to a product that has exceeded the annual revenue of spud sales since 1997: dairy.   ...

Restaurant Dining Areas Reopening Plan

Restaurants are required to adhere to the Idaho Food Code when reopening. In addition, guidelines and recommendations are available from the Centers for Disease Control and Prevention (CDC) and Food and Drug Administration to reduce the chance of transmission of the...

Reaching New Heights With Gemstone Climbing  

Walls come in all shapes and sizes. They can be tangible, physical barriers impeding the ability to go any further. They can be mental blocks preventing creativity or the will to work. But when it comes to Gemstone Climbing Center, a wall means 13,000 square feet of...

K&T Steel: The Magic Valley’s Metal Backbone 

On September 8, 1974, Evel Knievel attempted to leap across the mile-wide chasm of the Snake River Canyon atop his steam-powered X-2 Skycycle. This ultimate daredevil move was unsuccessful until Knievel fan and Hollywood stuntman Eddie Braun took on the same jump over...