TWIN FALLS ~ THE THRIVING HUB OF SOUTHERN IDAHO’S MAGIC VALLEY
The community lies on the edge of the spectacular Snake River Canyon with the Snake River running over 500 feet below. Spanning the mighty Snake is the renowned Perrine Bridge, one of the world’s top spots for year-round BASE jumping. With the Sawtooth Mountains to the north, Nevada to the south and four seasons, Twin Falls residents can experience any outdoor activity from the mild to the wild year-round.
A vibrant city of nearly 48,000 and home to over half of the county’s nearly 84,000, Twin Falls is the sixth most populous county in Idaho. Agribusiness – including food production, processing, science, research, and related support services – are the main industry sectors in the region supporting employment opportunities in a wide range of skill levels for its residents.
Abundant natural resources, cultural events and a pro-business environment have drawn major employers like Chobani, Clif Bar and Glanbia Nutritionals to the region. A strong job market, downtown redevelopment and job creation support continued growth.
Historic Downtown Twin Falls recently completed a major transformation. A new City Hall was built on Main Street, sidewalks were widened, new lighting installed, an outdoor community was developed, new trees planted, and a host of new dining opportunities have opened joining established businesses to make downtown a vibrant location for shopping, arts and dining.
The Magic Valley’s strong economy and focus on steady and healthy growth were two major factors in our decision to return home. There are opportunities in every direction, and the local community encourages innovation, imagination and entrepreneurial spirit.
Economic Development Director
URA Executive Director