About Us

TWIN FALLS ~ THE THRIVING HUB OF SOUTHERN IDAHO’S MAGIC VALLEY

 

The community lies on the edge of the spectacular Snake River Canyon with the Snake River running over 500 feet below. Spanning the mighty Snake is the renowned Perrine Bridge, one of the world’s top spots for year-round BASE jumping. With the Sawtooth Mountains to the north, Nevada to the south and four seasons, Twin Falls residents can experience any outdoor activity from the mild to the wild year-round.

A vibrant city of nearly 48,000 and home to over half of the county’s nearly 84,000, Twin Falls is the sixth most populous county in Idaho. Agribusiness – including food production, processing, science, research, and related support services – are the main industry sectors in the region supporting employment opportunities in a wide range of skill levels for its residents.

Abundant natural resources, cultural events and a pro-business environment have drawn major employers like Chobani, Clif Bar and Glanbia Nutritionals to the region. A strong job market, downtown redevelopment and job creation support continued growth.

DOWNTOWN

Historic Downtown Twin Falls recently completed a major transformation. A new City Hall was built on Main Street, sidewalks were widened, new lighting installed, an outdoor community was developed, new trees planted, and a host of new dining opportunities have opened joining established businesses to make downtown a vibrant location for shopping, arts and dining.

STRATEGIC PARTNERS

KEY BUSINESSES

TESTIMONIALS

Madeleine Smith – 25

Twin Falls is one of my favorite communities because of the natural beauty, easy access to larger cities or remote areas, and the friendliness of its residents. The Magic Valley Young Professionals has been a great group to get involved… Read more “Madeleine Smith – 25”

Lucas A. Bellamy – 26

When I was offered the opportunity to relocate to Twin Falls, I had no clue what was here besides potatoes and farm ground (cliché, I know). However, from the moment I visited to find a house, I was hooked. The… Read more “Lucas A. Bellamy – 26”

Jacob Florence – 37

I really like the idea of the community helping to raise your children, because it really does take a village. When my family and I go out to an event, my wife and I can rest assured we’re not the… Read more “Jacob Florence – 37”

Rudy Ashenbrener – 30

The Magic Valley’s strong economy and focus on steady and healthy growth were two major factors in our decision to return home. There are opportunities in every direction, and the local community encourages innovation, imagination and entrepreneurial spirit.

Our Staff

NATHAN MURRAY
Economic Development Director
URA Executive Director
208-735-7240

LORRIE BAUER
Administrative Assistant
208-735-7313